CDinD: Product packaging

“Packaging serves as everyday art that is personal in that you can touch it, which you really can’t do with many pieces of art. If you can elevate the everyday by making it a pleasure to use, then it’s a big win.” Craig Dubitsky. 

What is it?

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and personal use.

What is the role of packaging?

Package design plays an important role in marketing and in promotion campaigns of products.

The shopper  is keen to be informed and inspired, tempted and pampered by surprising and persuasive functions, emotions and sensual impressions. Very often we make decision "to buy", about those products, whose package gives us a positive emotions.

Ten main points of good packaging (according Information Resources Inc.)

• Eye-catching appearance 
• Design, shape and color. The purpose of design, creative printing and finishing. 
• Functionality Functional. Аspects are the basis for all successful packaging.
• Innovation Novelty has exceptionally strong appeal. 
• Material. What is printed on board is read particularly willingly, while what is packaged in board sells particularly well. 
• Efficient communication. 
• Multisensory. Packaging that can be felt, smelled and heard as well as looked at wins the customer's favour. 
• Appropriateness for the product Packaging is considered to be an important indicator of quality. 
• Value Packaging is an excellent way to communicate sophistication, class and value. 
• Additional benefits Successful packaging not only combines what is pleasant with what is functionally useful but also provides additional benefits. Gift or for presentation.

Some examples of good package design:

Thanks to the active and rapid development of new materials. At present time, design packaging goes beyond the familiar line for us. Quite often, the packaging itself can costs more than the product inside. Moreover, packing becoming an art. But to be succseful in it, designer need knowledges not only in graphic design, but also in marketing and sociology.

Carbon footprint

This is the trail leaves every person buying anything. For example, you bought a car, then you are responsible for bringing a certain amount of CO2 into the atmosphere, which is composed of carbon dioxide released to the atmosphere during the production of this car (getting steel , polymers, production of various devices , machines work automobile , oil ), etc., as well as burning your daily consumption.

Some companies have started to include footprints on their labeling. Carbon labels appeal to consumers who understand and monitor their own carbon footprints and want to support products that do the same.

From the other site, at present day, companies develop green packaging to reduce there carbon footprint and impact on ecology at all. Moreover, in the internet you can find a lot of site with opportunity to calculate  your "footprints". 

Green packaging

Quite quickly the last few years developing area of green packaging. It is environmentally - friendly package for diversity of products. Due to constant reports of worsening climate, many companies started to invest in the design of such a package. Gradually, it came into our ordinary life.

Traffic light labelling

A traffic light rating/labelling system is a system for indicating the status of a variable using the red, amber, or green of traffic lights.

Food sold prepacked may be labelled with a traffic light label showing at a glance the proportions of fat, saturated fats, sugar, and salt using traffic light signals for high (red), medium (amber) and low (green) percentages for each of these ingredients. Foods with 'green' indicators are healthier and to be preferred over those with 'red' ones. The label is on the front of the package and easier to spot and interpret than Guideline Daily Amount (GDA) labelling which will continue. The GDA is difficult to understand for many, including children, and does not lend itself to quick comparisons. Traffic light labelling is supported by many physician groups including the British Medical Association and welcomed by consumers. 

Currently, this system is mandatory only in the UK. 

Within the European Union, in order to protect the consumer, can be propagated only those products that meet the labeling requirements. European Union directive establishes mandatory requirements and standards for the labeling of food products, household appliances, shoes, textiles, household chemicals, hazardous substances, cosmetics and other product groups

For example: 

• DIRECTIVE 2000/13/EC OF THE EUROPEAN PARLIAMENT AND OF THE TSOUNTSIL of 20 March 2000 on the approximation of the laws of the Member States relating to the labelling, presentation and advertising of foodstuffs. 

System of package labelling

Links:

http://en.wikipedia.org/wiki/Packaging_and_labeling

http://www.packagingoftheworld.com/

http://www.webdesignerdepot.com/2009/05/50-beautiful-and-effective-package-designs/

http://www.packagingdigest.com/

http://www.packworld.com/

http://www.interpack.com/

http://www.greenpackaginggroup.com/

http://greenpackaginginc.com/

http://www.nhs.uk/Livewell/Goodfood/Pages/food-labelling.aspx

http://www.foodnavigator.com/Science-Nutrition/Another-green-light-for-traffic-light-nutrition-labels

http://footprint.wwf.org.uk/

https://www.gov.uk/food-labelling-and-packaging/overview

BFD

Name:

DayGlo - A word for any obnoxiously bright colour.

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Format

Creative Studio of Events

What is it?

Studio which is developing the design for events of different formats. This can be exhibitions, shows, presentations. Studio full cycle, from concept to implementation.

• Strategy
• Creative
• Production
• Management
• Marketing
• Interactivity
• Measurement

Similar agency

http://www.designevents.com/

http://www.sparksonline.com/#_

http://www.marmaladelondon.co.uk/

CDinD: CSR

About

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business)[1] is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. In some models, a firm's implementation of CSR goes beyond compliance and engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law." CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.

The term "corporate social responsibility" became popular in the 1960s and has remained a term used indiscriminately by many to cover legal and moral responsibility more narrowly construed.

Common Types of Corporate Social Responsibility Actions

There are many aspects of corporate social responsibility; whether a company decides to develop one area of CSR, or multiple, the end result is a more profitable company experiencing a higher level of employee engagement. The following is a list of common ways corporate social responsibility is implemented by organizations.

• Environmental Sustainability: Areas include recycling, waste management, water management, using renewable energy sources, utilizing reusable resources, creating 'greener' supply chains, using digital technology instead of hard copies, developing buildings according to Leadership in Energy and Environmental Design (LEED)® standards, etc. There is a business sector dedicated to specifically to environmental sustainability consulting for businesses of any size to utilize. The highest ranked sustainability consulting firm is Ernst & Young 
• Community Involvement: This can include raising money for local charities, supporting community volunteerism, sponsoring local events, employing people from a community, supporting a community's economic growth, engaging in fair trade practices, etc. Starbucks is an example of a company that focuses on community involvement and engagement; since these programs began the company has seen higher profits and greater employee engagement.
• Ethical Marketing Practices: Companies that ethically market to consumers are placing a higher value on their customers and respecting them as people who are ends in themselves. They do not try to manipulate or falsely advertise to potential consumers. This is important for companies that want to be viewed as ethical.

Examples of using CRS

From my point of view, one of the most successful brand which we can research as examples of the work of the CSR is Starbucks.

Starbucks run business by responsibility and conducting its self in the methods which are giving trust and respect from its customers and neighbors. In this way, it calls “shared planet” that means Starbucks emphasize on ethical sourcing, environmental stewardship and community involvement. Moreover under company‟s operation , it also believes supporting the good workplace for partners or staffs encouraging ethical business practices and maintaining legal compliance , corporate governance and also public policy.

The Starbursts Company has the principles of running business every day “how we live that every day” as following.

• The Company focuses on the quality of coffee bean and also enhancing farmers‟live who grow the coffee bean. The world market of coffee has historically been sensitive to price flexibility in which is linked to global demand and supply. It has been affecting to coffee farmers so Starbucks helps them to buy coffee and has adopted a more integrated and sustainable model. Starbucks has paid premium price to help farmers to make more profit and support their families. Starbucks has created a policy that they call C.A.F.E (Coffee and Farmer Equity) to show responsibility towards the moral, environmental and quality aspects of processing and selling coffee. Moreover, Starbucks provides funds for farmers to access credit, purchasing conservation and certified coffee that includes organic and Fair Trade Certified and also investing in social development project in coffee producing countries. The last thing, Starbucks has collaborated with coffee producers in Costa Rica that it offers farmers with training about the high quality coffee and technical support. Starbucks focus more on this stakeholder because they are sustainable to the company (Fiscal 2007 CSR Annual Report). 
• Customers feel like their places, good environment, warm condition which they can meet and enjoy with friends in rhythm of life (can see from services diversity). 
• We are the part of community. We are responsible in every community that we are going to operate business. Starbucks has donated and done activities for social project. Starbucks has conducted 16 community connections in 8 countries around Middle East during Holy month of Ramadan such as Neighborhood Girgean Celebration in Kuwait, they has celebration of the local tradition of Girgean by partner distributed Girgean packs to children during Ramadan month. Moreover, in Egypt, the partner of Starbucks visited to children cancer hospital 57357 that they spent time to take care children and donated a painting board to the playroom.
• The organizations believe different people need to be a part of good community by supporting various communities‟ activities in many areas. For instance, the community service, youth action, Starbucks foundation, Ethos water fund, Starbucks RED and etc (Starbuck 2010h). For example, every purchase of a (STARBUCKS) RED EXCLUSIVE beverage - Espresso Truffle, Gingersnap Latte, and Peppermint Mocha Twist - at all participating stores in the U.S. and Canada, Starbucks will contribute five cents directly to the Global Fund. And to honor the 20th anniversary of World AIDS Day, on Dec. 1, Starbucks will contribute five cents to the Global Fund for every handcrafted beverage purchased at a participating Starbucks as a continued way to show support for this important issue (Mystarbucksidea 2010). 

Design for CSR: Nike

Using an intriguing interaction design format created by Wieden+Kennedy with Ian Coyle and Duane King, that's exactly what Nike has done with its new site Nike Better World, which launched this week. Part corporate social responsibility report, part New Year's resolutions, the site covers Nike's programs—from environmental initiatives to socially focused sports leagues—opening with a quite brazen introductory statement: Don't Tell Us What We Can't Do.

Using the scrolling feature results in the best experience, as the oversize images dramatically transition into the next page like one continuous thought. Clicking the links takes you to more information, like details about GreenXchange, Nike's collaboration with Creative Commons to share information about manufacturing and materials with other companies.

While you're not going to get answers to, say, questions about specific labor practices, the site tells a powerful story about where Nike is headed, and enlists its audience in the journey: There's a call-to-action at the end where you can input your email to get updates and stay involved. And all of this is constructed in a way so that Nike's actual customers will want to read the content. 

Conclusion

As part of CSR, design plays a significant role. It may be a simple presentation or completely new product development / image in rules. Right design can convey how this or that brand relate to CSR. Present day design has long been a part of the CSR system.

CDinD: Digital Design: past, present and future.

At present time, looking around, we can see global design changing. Its structure. During modern days with development of new technologies, graphic design, as a subject goes beyond the leaf and paper.

But this process changing the concept of "design" has been many times before. The largest began in the late 19th and early 20th centuries, when designers were looking for new forms and tried to go from the old principles of decoration. Theory of spiral in action.

Historical link

The history of design as a "design art activity" originates in the middle of the 19 century and associated with the development of industrial production, creates the needs for a new profession.

• Design as communication arts and crafts. Refers to the emergence in the late 19 century, the famous English "Arts and Crafts Movement ," headed by William Morris. They formed the major tenets of the theory and creative design principles that influenced the direction of the school and later years .
• Design as Art and Industry sector: the beginning of 20 century , when artists took the leading positions in many branches of modern industry and had the opportunity to shape corporate identity enterprises and to influence policy issue of electrical appliances, automobiles , radio ( Peter Behrens in activities of AEG and American automotive firms "Ford" ) .
• Design as appearance graduate refers to the appearance of the first schools and teaching methods of design. ( VHUTEMAS in the USSR (1920), the Bauhaus in Germany (1919).
• Formation of design as a profession, depending on its actual occurrence in life - directly in production and trade. Schedule timing in this case begins with more late - with the 1930s , more precisely since the U.S. withdrawal from the great economic crisis.

Design rapidly developed during the whole 20th century. But we have to mark should three new forms which have emerged at this time. They become prerequisites for arise digital design.

• Animation. 
• Motion Graphic Design is a subset of graphic design in that it uses graphic design principles in a filmmaking or video production context (or other temporally evolving visual medium) through the use of animation or filmic techniques. Examples include the kinetic typography and graphics you see as the titles for a film, or opening sequences for television or the spinning, web-based animations, three-dimensional station identification logo for a television channel. Although this art form has been around for decades, it has taken quantum leaps forward in recent years in terms of technical sophistication.
• Computer graphic. It is graphics created using computers and the representation of image data by a computer specifically with help from specialized graphic hardware and software.

Among the pioneers of the discipline we can talk about:

• William Fetter was an American computer graphics art director. In 1964, while working for Boeing, he made the first computer model of a human body ("Boeing Man"). He coined the term Computer Graphics in 1960, to describe his work at Boeing.
• Walt Disney was an American business magnate, animator, cartoonist, producer, director, screenwriter, entrepreneur, and voice actor. A major figure within the American animation industry and throughout the world, he is regarded as an international icon, and philanthropist, well known for his influence and contributions to the field of entertainment during the 20th century.

• John Whitney, was an American animator, composer and inventor, widely considered to be one of the fathers of computer animation. He founded a company called Motion Graphics Inc.

• Saul Bass was an American graphic designer and Academy Award winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos. His work included title sequences for popular films such as The Man With The Golden Arm (1955),Vertigo (1958), Anatomy of a Murder (1959), North by Northwest (1959), Psycho (1960), and Advise & Consent (1962). His designs were simple, but effectively communicated the mood of the film. 

• Charles Csuri, is a pioneer in the field of computer art. He is best known for pioneering the field of computer graphics, computer animation and digital fine art, creating his first computer art in 1964. Csuri has been recognized as the father of digital art and computer animation by Smithsonian, and as a leading pioneer of computer animation by the Museum of Modern Art (MoMA) and The Association for Computing Machinery Special Interest Group Graphics (ACM SIGGRAPH).

Modern days

I think that today, graphic design is no longer just a graphic. And it is wrong to tie it to what that one area. We live and work during multisubject design and animated digital media design is one of the way to develop this area. Animated digital media design, as we can see at present time, includes typography, computer graphics, video, animation, sound and even live performances. All together they mixed with a great part of interactivity and creativity.

Last years have become the most active in terms of development for animation and digital design. The key role in it was by huge step in the development of computer, mobile phones and touch screens. Now, our life is connected with these objects, and therefore with the design, which is being developed for them. Furthermore, using of this interesting new direction we can see in various places of our lives. Anymore, it isn't just an advertisement or a movie. This program for artists and architects, doctors and students.  But of course, in most cases, the most widespread use of this type of design is in the design of films and working with TV. Little about the major players in this market:

• Lambie-Nairn is an international branding agency within the WPP Group, headquartered in London with offices in Europe, the Middle East and Latin America. Lambie-Nairn works with O2, BBC and Telefónica.

The Disney Channel
Arte. Arte is a European cultural channel broadcasting in French & German.
BBC2
Hotels.com
Global TV (Indonesia)

• The Ebeling Group (TEG) For 10 years, The Ebeling Group’s directors have created trend-setting and award-winning work in the commercial, film, broadcast, branded content, and gaming arenas, acknowledged by entities like Cannes, One Show, Clio, AICP, D&AD, Promax BDA, Slamdance, and Sundance. Based in Los Angeles, the TEG roster includes: MK12, Leythum, Tennant, Ramon & Pedro, Convert and Caskey.
• David Carson is an American graphic designer, art director and surfer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun, in which he employed much of the typographic and layout style for which he is known. In particular, his widely imitated aesthetic defined the so-called "grunge typography" era. 

About future

The contemporary motion design landscape is extremely diverse. The lines between limited screen design and interactive are blurring. The field of computer animation and new technologies only promises to expand in the future. The two most likely path of development design:

• Interactivity. This installation was designed by the Brand New School in San Francisco. The wall was developed in conjunction with the launch of Adobe CS3 in America.

https://www.youtube.com/watch?v=sxsWZb12Fq0#t=45

As real passers by walk along the wall, motion graphics are produced and animate according to the persons movements. The designs become more complicated from left to right. An innovative use of motion graphics, the mural proved incredibly popular with passers by, grabbing their attention and delivering the message in a memorable way. 

• 3D. Utilising the next stage in motion graphic technology, 3D projection mapping, Carlsberg advertised their range of lagers on a building in Liverpool Street. 3D projection mapping is a new way of creating motion graphics that interact with the surface they are being projected onto, creating a visually stunning and eye catching event. It can be used to give the illusion that a building is crumbling and spiders are emerging from the cracks or whatever the animator wishes to create in their new world.

• Augmented reality. AR is a live, copy, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.