Project A

Ok, though my brainstorming I understood that site or network will be the most useful decision, it can't be only the one way.

Of cause like every student's intiative, it have to have support from home student's unions and from management of universities.

As I understood, there, influence of such unions have great impact for university life.

List of activities that we can use during developing and advertisement these project:

• Installations (A)
• Fair
• Open days
• Interactive advertising
• Museum of forgeting things
• Market
• Exhibition
• Festival
• Special Bags
• Open Night

Project A

My scenario of exchange of things for students, in it's ideal version :)

BFD

Advertising agency DizaynDepo

About

"DizaynDepo" works in the field of graphic design and creative branding since 1997.

Today, "DizaynDepo" - is a powerful visual communications group , which in addition to graphic design studio includes:

«CreativeTools» - division of souvenirs.

[ HOW ) and the " creative director " - magazine about design, advertising and creativity.

The main types of services:

Creation of logos , trademarks, trade names,

Development of trade and corporate style

Development of design of annual reports , corporate brochures and other printed promotional materials

Design and layout of periodicals

Design of corporate calendars and souvenirs

Developing creative concepts of advertising promotion

Creating advertising models for press and outdoor media

Design packaging and labels

Creating websites

Interior decoration and other communication spaces

"DizaynDepo " is the owner of the winning ADCR Awards, Moscow International Advertising Festival , Kiev International Advertising Festival , Idea! , White Box , Red Apple, Profi, DIA, ProdEkspoPak , Golden Bee , and is in the top ten " ratings creativity ' Association of Communication Agencies of Russia .

Among the clients : Sberbank , MegaFon, the Health Ministry , the Government of the Russian Federation , Penguin Books , SCOVO, Pareto -Print , RIA Bank , Samtel , Sytoedov ( Vilon ) , VSK Insurance House , TC " Savelovskiy ", City Express, Deutsche Bank, Extropolis, FineWines, Morgan & Stout, O'STIN, Pfizer, SUN Interbrew, Summit G8, joint-stock bank " Russia ", Baltimore, Flavor of the Day , Gaspromavia , Delta Leasing , Eurasia, UCC , IstKommerts KKB Kazkommertsbank, quality product , Lukoil, International Moscow Bank, metalloinvest Ministry of Industry and Energy of Russia , Moscow Insurance Company , Progress and Resources of the Urals , Rosbank, Rosinter , RTS, Sogas , Sibur , Synergy , Troika Club , TMK , LAST , FastFood, Tea World , Cherkizovskiy IPC Uralkali , Uralsib, URSA Bank , Unicredit Bank .

Philosophy

Core activity "DizaynDepo" is the creative development and implementation of visual communication of ideas in the field of commercial, corporate and official branding.

Visual language

Not so long ago, the company made a rebranding of corporate identity. Although,  site on in my opinion still too heavy, the new corporate identity is easily remembered. In logo included icons that can be used separately from the main characters. Calm colors.

Positioning/Proposition 

In contrast to the first agency, which has positioned itself as a new and young, not only mind but also the age of employees, this agency shows that they already proven that they are mature and serious company. On the site we can find a large portfolio.

As the company doesn't keep pages on social networks. They shows adherence for tradition in the business, rather than the pursuit of innovation.

BFD

Advertising agency "Instinct"

About

Instinct - one of the best-known creative agencies of Russia, a multiple winner of advertising festivals, authors of many television commercials.

The agency has a significant number of prestigious awards festivals and competitions: MIAF , Kyiv International Advertising Festival , ADCR, Brand of the Year / EFFIE, Golden Drum, Idea! , Superbrands , the London International Advertising Festival .

Among the agency's clients have brands , well-known to everyone today : IKEA , Dell, Yarpivo , Megafon, Russian Railways , Lada , Renaissance Insurance , Nycomed , Tele2, Unimilk , Sbarro, Svyazbank , Ingosstrakh, Raptor , Nike, MEGA, M. Video , Suzuki, Yandex , Valio, Akvanika , Gerber, Shebekino and many others.

Philosophy

The agency "Instinct" created in 2003 , is now part of a group of BBDO Russia.

The main specialization of the agency is to develop and implement creative strategies for major Russian and international brands.

Visual language

I really like their visual language, because it's fresh and funny. They create many different pictures for facebook page with main character, I suppose it's dog)
We can see that agency is easy live with changing of their logo in various colors.
Logo is fancy and so interesting, it shows all main idea of company, to be unusual and alive. They are young, but they have very big clients.

 

Positioning/Proposition 

They don't have a web site, they have only a page in facebook. It's interesting, because you can look working day of the agency inside, from the photos, events and statuses. I think that in today's world, where social network, more and more influence on our lives, it's very interesting and fresh view. 

People sometimes just too lazy to go to other page.

But of cause, they have an office in the center of Moscow, that is, the agency is quite healthy life offline.

BFD

List of names:

1. Rainbow
2. Art Room
3. Design Journey
4. Simple Decision
5. Day-glo
6. Simple Pleasure
7. Light Live 
8. Aurora
9. Something Interesting
10. Ever Ever After
11. Short List
12. Sunflower
13. Forget - Me - Not
14. Tomorrow's Day
15. Easy Way To Stay
16. Actual Art
17. Color Drops
18. Abloom
19. Blossom
20. CherryBerry

Project A

After I understood how lucky I was, because I have a friend who left UK and returned home. And that she didn't need all student's things for example, like pillows or cups, I started thinking about how it can be nice if every student have opportunity to write about what they don't need some stuff anymore. Just only for students.

Project A

My little trip for collecting everything, what I need for my student's room in the UK.

DRM

Work on the project

Milton Glazer

"You can only work for people who you like"

A highly respected designer, with a studio whose history goes back more than 30 years. The range of work is simply amazing, and the quality of workmanship is almost unattainable.

In their work the most interesting for me that ease with which they was done. It is everywhere in the lines, color and idea. Many of the works can be viewed as a separate product, although initially they have responsability for solving more commercial issues, but not art.

And of course we must not to forget the famous logo of I love NY, without which it is now impossible to present this city.

http://www.miltonglaser.com

Artemiy Lebedev

"We have allergic to the phrase "creative solution" and "optimization of business processes." For customers, we rarely write proposals of more than one page"

When I think about the design, the first thing I try to remember who work in my country. After all, we also have excellent designers and nowdays the brightest and most successful star is a studio Artemiy Lebedev.

This studio is one of the largest in Russia. The main areas - industrial design, graphic design, urban design, website development, interface design, design fonts and navigation systems.

They work as they see fit, and are not considered a corporate style. They work as they think this is right don't care about what people say.

http://www.artlebedev.ru

Two the most interesting work in Saatchi Gallery for me:

1. Marcelo Jacome's Planos - Pipas

This sculpture attracted me an abundance of color, after several rooms of sad works, here I wanted to smile for the first time. At first glance it looks like a big festive Chinese dragon. It can be seen that the work is very delicate, because the product is composed of many parts of the colorful paper. Despite the fact that the sculpture is quite large and takes up an entire room, it  doesn't look like hard or severe.

2. Han Feng’s Floating City

When I entered into room with this installation, I first became accustomed to search for pictures or something, that at eye level. Then looked down and I noticed small pieces of paper - small houses that swing on strings with the movements of visitors. In contrast from first one sculpture, the second is dynamic.

Understanding of the city in this installation shows a very different side than we're used to it, it is light, delicate and almost transparent. The very idea is incredibly simple. Very similar to a mirage.

BFD

My personal list of interesting designers:

• Artemiy Lebedev
• Daniel Castan
• Ivan Biliben
• Igor Gurovich
• Milton Glazer
• Grace Coddington
• Landor Associates
• Pavel Emilianov
• Chermayeff & Geismar
• Stéphane Massa-Bidal
• Philip Metschan
• Neville Brody
• Jan Tschichold
• Fantastic Hysteria
• Karli Ingersoll
• Yves Saint Laurent
• Alexander McQueen
• Norman Foster
• Jordan Gray
• Paul Rand