BFD

Advertising agency "Instinct"

About

Instinct - one of the best-known creative agencies of Russia, a multiple winner of advertising festivals, authors of many television commercials.

The agency has a significant number of prestigious awards festivals and competitions: MIAF , Kyiv International Advertising Festival , ADCR, Brand of the Year / EFFIE, Golden Drum, Idea! , Superbrands , the London International Advertising Festival .

Among the agency's clients have brands , well-known to everyone today : IKEA , Dell, Yarpivo , Megafon, Russian Railways , Lada , Renaissance Insurance , Nycomed , Tele2, Unimilk , Sbarro, Svyazbank , Ingosstrakh, Raptor , Nike, MEGA, M. Video , Suzuki, Yandex , Valio, Akvanika , Gerber, Shebekino and many others.

Philosophy

The agency "Instinct" created in 2003 , is now part of a group of BBDO Russia.

The main specialization of the agency is to develop and implement creative strategies for major Russian and international brands.

Visual language

I really like their visual language, because it's fresh and funny. They create many different pictures for facebook page with main character, I suppose it's dog)
We can see that agency is easy live with changing of their logo in various colors.
Logo is fancy and so interesting, it shows all main idea of company, to be unusual and alive. They are young, but they have very big clients.

 

Positioning/Proposition 

They don't have a web site, they have only a page in facebook. It's interesting, because you can look working day of the agency inside, from the photos, events and statuses. I think that in today's world, where social network, more and more influence on our lives, it's very interesting and fresh view. 

People sometimes just too lazy to go to other page.

But of cause, they have an office in the center of Moscow, that is, the agency is quite healthy life offline.